Member for

4 years




Faculty of Economics and Business Zagreb

Short bio

Andrea Lučić is an assistant professor at the Department of Marketing at the Faculty of Economics in Zagreb. She defended her doctoral dissertation in the field of marketing ethics and sustainability, ‘Sustainable Marketing as a antecedent of business performance’. She was awarded by EDAMBA with one of the 10 best PhD dissertations in 2015. She is a research fellow on many international research, among which are Strenght2Food—Strengthening European Food Chain Sustainability by Quality and Procurement Policy Activity—Horizon 2020–2016–2021 and ‘Financial literacy and socialization of children as consumers’.

Field of expertise

Markting ethics, Corporate social responsiblity, FInancial litereracy and responsible consumption, CHildren as consumers

Working Group

WG3: Evolving strategies
WG4: Implementation: support, adoption, exploitation